There is a useful piece of forgotten history about the magazine business. The competing weeklies — Time , Newsweek , U.S. News — fought viciously for the cover. Whichever face landed on the newsstand on a Monday morning won the week, and you could measure it down to the dollar. They competed for eyeballs . But they cooperated on paper . They cooperated on ink . They cooperated on postal rates and truck routes and newsstand placement and the distribution rails that got th