Wiz Told Me Visibility Equals Security. They Were Half Right.
- Patrick Duggan
- Mar 19
- 3 min read
Updated: Apr 25
Wiz sold "visibility" to Google for $32 billion. They meant inward. We mean outward. Only one stops the bullet.
"Visibility equals security."
That's the pitch. Wiz, CrowdStrike, Palo Alto, every vendor at RSA for the last five years. If you can see it, you can secure it. Dashboard everything. Alert on everything. Visualize your attack surface and the threats will reveal themselves.
They're not wrong. They're just looking the wrong direction.
The Inward Gaze
Wiz looks inward. Cloud misconfigurations. IAM policies. Storage buckets with public access. Container vulnerabilities. The stuff that's already inside your perimeter, already deployed, already running.
This matters. Misconfigured S3 buckets have caused some of the worst breaches in history. Wiz found a real problem and built a $32 billion solution for it.
But here's what Wiz doesn't tell you: by the time you're looking at a misconfiguration, the attacker is already looking at your front door.
The Outward Gaze
We built something different.
DugganUSA Edge Shield is a Cloudflare Worker. One file. It sits between the internet and your origin server. It doesn't look at your cloud. It looks at who's coming.
Every request that hits your site, Edge Shield tells you:
City: Minneapolis, Minnesota
ASN Org: Medtronic PLC
Shield: active
IOCs checked: 47,832Or:
City: Amsterdam, Netherlands
ASN Org: DigitalOcean, LLC
Scanner detected: LeakIX
Action: 418 I'm a TeapotOne is a Fortune 500 medical device company visiting your pricing page. The other is a scanner probing your infrastructure. Both look identical in your access logs without Edge Shield.
The Ad Network Problem
Here's where it gets interesting.
Every website running ads is compensated based on what the ad network thinks about their traffic. Google, Meta, programmatic exchanges — they estimate audience quality using cookies, demographics, behavioral signals. All of it runs through JavaScript. All of it is blockable. All of it is gamed.
Edge Shield operates at the network layer. No JavaScript. No cookies. No consent banners. It reads what Cloudflare already knows: the IP, the ASN, the city, the organization.
Microsoft pulls this feed daily. AT&T pulls this feed daily. Starlink pulls this feed daily. Get the DugganUSA STIX feed — $9/mo →
A site that can prove "40% of my visitors come from Fortune 500 corporate networks" can charge premium CPMs. A site that can prove "zero scanner traffic reaches my ad inventory" has cleaner metrics. A site that can see "Medtronic visited my pricing page from Minneapolis at 2:47 PM" has a sales lead, not a page view.
Visibility isn't just security. Visibility is revenue.
The Wiz Gap
Wiz secures what you've built. Edge Shield secures what's coming. These aren't competitors — they're complements. But only one of them works before the breach.
McKinsey had internal security tools. They had compliance frameworks. They probably had Wiz or something like it scanning their cloud. And an autonomous AI agent walked through 22 unauthenticated API endpoints in 2 hours because nobody was watching the front door.
Visibility equals security. But only if you're looking in the right direction.
Deploy in 30 Seconds
git clone https://github.com/pduggusa/dugganusa-edge-shield.git
cd dugganusa-edge-shield
npx wrangler secret put DUGGANUSA_API_KEY
npx wrangler deployThe Worker is free. MIT licensed. The intelligence behind it — 1M+ IOCs, behavioral scoring, enterprise ASN tagging — that's the subscription.
We don't look inward. We watch the door.
DugganUSA LLC is a cybersecurity threat intelligence company in Minneapolis. We didn't sell to Google for $32 billion. We charge $45/month and we're profitable at $517/month infrastructure. Sometimes the small shop sees more because it's actually looking.
The cheapest, fastest, most accurate threat feed on the internet.
275+ enterprises pulling daily. 1M+ IOCs. 17.4M indexed documents. We beat Zscaler by 43 days on NrodeCodeRAT. Starter tier $9/mo — less than any competitor’s sales demo.
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